Malaysian school integrates 11 campuses with CRM app
To integrate campus student information systems at 11 separate campuses, and to centralize the management of the marketing and recruitment process, Malaysia's INTI Education Group has adopted an open-source based customer relationship management (CRM) application.
Adopting a customer relationship management (CRM) solution proved to be a logical choice and INTI picked SugarCRM from iZENO, a Red Hat Infocomm Local Industry Upgrading Programme (iLIUP) Partner. The open-source based CRM solution was chosen for its flexibility and cost-effectiveness.
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